抄録
Triple Bottom Line （TBL） approach of Novo Nordisk, Danish pharmaceutical company, pursues to be responsible financially, socially and environmentally, and its performances are highly appreciated. The approach of Novo Nordisk is along with its core principles, Novo Nordisk Way, and considered to be originated from Scandinavian stakeholder theory, affected by Elkington’s works or Creating Shared Value（CSV） proposed by Porter and Kramer. In other words, Novo Nordisk puts more priorities on considering the interests of multiple stakeholders for being responsible to them. The company also prioritizes the cooperative strategic relations with stakeholders, because of the company believes that it would be significant to be sustainable for the company, society and environment, based on the past experiences.
Along with the current movement, such as UN SDGs, pharmaceutical companies in Japan are also required to create long-term sustainable values. As learning from Novo Nordisk for them, the author proposes two subjects as below would be highlighted.
－ Integrated activities to solve socially or environmentally issues with corporate strategies based on corporate principles
－ Reconciliation of the conflict among multiple stakeholders
