Relationship among Social media Utilization, Personality and Expectation of College Life

A focus on University Freshmen

Abstract

Differences in personalities and expectations towards university life were considered between users and non-users of social media services. The results showed that the personalities of social media users showed higher extroversion (sociality). In addition, social media users had higher expectations, such as 「obtaining certifications」, 「having more fulfilling club and circle activities」, 「acquiring knowledge and skills that will be of use at work in the future」, 「to deepen knowledge of fields of interest」, 「expand social experience」, 「to meet many people」 and more. There were also a large number of people who expected to work part time jobs and to participate in circle activities. From these results, a debate was held on the creation of an academic environment that will contribute to the improvement of the undergraduate program utilizing social media.