Abstract
In this study, we surveyed fourth, fifth, and sixth grade elementary school students to determine (1) the frequency of their contact with the media, including manga; (2) their experiences reading manga, including frequency; and (3) their awareness and attitudes about manga. Results showed a lower frequency of reading manga in comparison with a previous survey conducted in 1990. Many elementary school children have a positive attitude regarding manga, despite the significant changes in the media environment. Our categorical factor analysis regarding awareness of manga revealed four factors for consideration: (1) the usefulness of manga, (2) the understanding of manga, (3) the negative impact of manga, and (4) the superiority of manga. Correlational analysis and multiple regression analysis were used to assess associations between subscale scores and how children read manga. The results showed that its perceived usefulness influences children’s experiences reading manga.
