Abstract
In recent years, there has been a growing demand for wellbeing education. In this study, we developed the Cinema-viewing Attitudes Scale (CVAS) as the first step to harness the potential of commercial films, which are already acknowledged for their utility as educational resources. The results of the study revealed that CVAS consisted of two factors: “intellectual experience” and “entertainment.” The correlation observed among cinema-viewing attitudes, frequency of viewing, and genre preferences showed the traits of each factor. Additionally, a text-mining survey using free-response questions such as “In a word, what is cinema for you?” highlighted “life” as the most frequently used word, implying some kind of relationship between viewing commercial films and wellbeing. In addition, the word “teaching” was observed in responses from participants with high [intellectual experience] scores for the aforementioned question, indicating an inclination watching commercial films as educational materials to learn about life.