2021 Volume 24 Pages 19-27
Currently, the tourism business has been forced to shrink due to the influence of COVID-19, but it must be restarted and expanded in the future. In this study, we clarify the influence of the involvement of the housing provider in the lodging experience on the value of the vacation rental experience in the vacation rental experience, which is one of the tourist experiences for foreigners visiting Japan. One of the characteristics of the vacation rental business is that there are no staff who provide accommodation services based on specialized knowledge and skills, unlike hotels and inns, while the number of hands-on vacation rentals is increasing. For foreign tourists, language and customs are expected to be barriers to service experience and interaction. Based on these characteristics of the vacation rental business, this study examines value co-creation with Taiwanese tourists in landlord-resident vacation rental.
