Journal of Japan Academy for Asian Market Economies
Online ISSN : 2424-2195
Print ISSN : 2185-1379
Business in Indonesia of the Japanese Food Service Industry
Hiroyuki Takahashi
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JOURNAL OPEN ACCESS

2021 Volume 24 Pages 47-54

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Abstract

In Indonesia, the popularity of Japanese foods increases year by year mainly on a young generation. Now, there are about 1,300 Japanese restaurants in Jakarta. The market size of 2017 is only about 37 billion dollars and about one-sixth of Japan, and the eating out market of Indonesia can expect future growth. In this report, I analyzed it from the architecture theory about the actual situation about the business of the Japanese-eating out company in Indonesia, while comparing it with China, Thailand, the Taiwanese example, mainly on raw materials procurement. As a result, it is clear that ingredients of local product (modular type) are used about rice, vegetables, chicken, the pork, but the beef comes from foreign countries (integral type), and the seasoning is from Japan (integral type). On the other hand, the fresh fish is divided into an overseas product and a local product by a kind. Through the comparison of four countries and areas, it is revealed that a difference occurred about the seasoning in particular.

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© 2021 Japan Academy for Asian Market Economics
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