海外旅行における文化的価値を基盤とする旅行業の再定義化

－旅行会社の商品マーケティング戦略における文化論的視点－

抄録

The purpose of this study is an attempt to convert of own conservative marketing strategy for the overseas package tour products in Japanese travel industry with a new point of view which is based on cultural value & style in overseas travel.