Tourist resources in Muroran, Hokkaido are night view of factories. However, its popularity is low, tourists are decreasing.
Therefore, in this paper, grasp the actual condition of night view of factories in Muroran and clarify the issue by questionnaire.
From the analysis, grasped the following:
1) Muroran's tourists are decreasing. However, the number of guests on the night view tour bus has increased, the tourists' repeat rate and satisfaction are high. So, Muroran night view of factories has potential.
2) Websites for tourists are effective.
3) High-profile hot springs such as Noboribetsu Onsen and Toyako Onsen are near Muroran. Therefore, guests stay at that hot springs and don't stay Muroran.
4) The reputation for traffic to night view spots are bad.
From the above, it's necessary to consider that construction of traffic to the night view spots, attracting customers by the website, attracting customers using nearby famous hot springs.