日本国際観光学会論文集
Online ISSN : 2433-2976
論文
日本の「観光地経営」に関連する概念の変遷および海外における類似概念との比較
菅野 正洋吉谷地 裕山田 雄一
著者情報
ジャーナル オープンアクセス

2018 年 25 巻 p. 25-35

詳細
抄録
In this study, we compared the transition of the concept of “Destination Management” between Japan and overseas through literature review and clarified similarities and differences between them. The results showed that the functions of “destination marketing, branding, and positioning”, “destination planning, monitoring, and evaluation”, “relationship building”, “organizational responsibility, leadership, and partnership” are main common points between Japan and overseas. The differences are the following two points. First, in Japan, for the purpose of sustainable community improvement, the tourism studies incorporated the knowledge of community management within the urban planning and regional planning studies. Meanwhile, overseas it incorporated the knowledge of the business management studies with the purpose of strengthening regional competitiveness. Second, in Japan, the implementing entity of Destination Management is public administration. Meanwhile, overseas, the implementing entity is DMO.
著者関連情報
© 2018 日本国際観光学会
前の記事 次の記事
feedback
Top