抄録
Destination loyalty is important for the decision-making for tourism destinations. Therefore, this study examines the destination loyalty of inbound tourists of Kyoto, Japan. The theoretical framework will be applied to the conventional marketing and consumer behavior of customer satisfaction, customer loyalty, and other theories. According to the previous studies on customer loyalty and destination loyalty, to deeply understand the type and the impact of destination loyalty. This study aimed to examine the effects of behavior destination loyalty and attitude destination loyalty. Based on previous studies on customer loyalty, this study defines tourism destination loyalty as behavioral and attitudinal destination loyalty. For understanding the types of attitudinal destination loyalty, the relationship of destination loyalty. The methodology of the empirical study is based on an original questionnaire survey of inbound tourists who have visited Kyoto, Japan. The results of the survey are used for empirical analysis such as Covariance Structure Analysis to understand the destination loyalty and resultant behavior of inbound tourists to Kyoto, Japan. The result showed the effect of cognition destination loyalty, intention destination loyalty, and conation destination loyalty on attitudinal destination loyalty and behavioral destination loyalty. This study also clarified the relationship between destination loyalty and recommending and revisiting.
