2015 Volume 9 Issue 5 Pages JAMDSM0059
Product appearance has become a more important influence on customers' preference in regards to product purchase. Not only do customers take into account functionality and cost, but also on aesthetic and affection value. Kansei engineering (KE) utilizes a product design methodology which translates a customers' perception regarding feeling and emotion on appearance of a product into a product's design parameters. This study applied KE methodology to determine customer emotion on the shape of wine glasses and the optimal precise design parameters to obtain customer satisfaction. This study was performed using a four-factor and three-level Box-Behnken design under response surface methodology (RSM). The data obtained from the experiments were analyzed by analysis of variance. Furthermore, the data was fitted to a second-order polynomial equation using multiple regression analysis. The effects of four parameters of wine glass, namely the rim's width (A), the bowl's width (B), the bowl's height (C) and the stem's height (D) on the surface potential of five Kansei words, namely modern, quality, durable, ease of drinking and ease of handle were examined. The optimal model of wine glass design was controlled at A=90 mm, B=61.82 mm, C=126.67 mm and D=61.97 mm, respectively. The results of RSM indicate that the proposed shape design models can interpret all of customers' emotion about a product which in this case is a wine glass. Finally, this study provides useful understanding for shape parameter design and this method can be applied to a variety of design cases.
