Buying Characteristics and Positioning of Consumers Images toward Manufactures of Motorcycles

a Comparison of Hanoi and Ho Chi Min City in Vietnam

Abstract

In Vietnam, Automobiles have begun to prevail, but a lot of people in Vietnam have used motorcycles and the numbers of motorcycles have heavily increased. In addition, a lot of motorcycles manufactured by Chinese joint ventures have entered the Vietnamese market In Vietnam, Japanese motorcycles including Honda are high credible.

So this article investigates buying characteristics and positioning of Vietnamese consumers images toward manufactures of motorcycles, and moreover imaging comparisons of Hanoi and Ho Chi Min City in Vietnam.