世界ドローン最大手DJIのプラットフォーム構築に関する分析

抄録

From the perspective of the business ecosystem, this paper analyzes the competitive advantage and platform strategy of Dajiang Innovation Technology Inc （DJI）, a Chinese commercial drone maker that is currently leading the global commercial drone industry. DJI was established in 2006 and developed the industry’s first core components such as drone control system. DJI released its “Phantom” in the United States in 2013 and occupied the global commercial drone market accounting for 70% in a short period of time. Its market share has maintained its superiority till present. During the inflection transition from the formation of a new ecosystem to expansion, DJI has defended and strengthened its core technology through a strong containment strategic action of competing with GoPro, therefore DJI has obtained its hub position of multiple markets with bargaining power. In addition, DJI has entered the surrounding markets of corporate market from the general consumer market, instilled its own product standards & design standards （reference design）. Furthermore, it has stimulated and revitalized coexisting companies, individual & corporate customers for expanding the ecosystem of drone industry.