Abstract
The creative industry puts emphasis creativity of an individual’s first creative activity. The creativity of filmmakers has been studied and its target is the making process of cultural and entertainment works.This is the case study for pro-c levels who work as TV-program producers in this process where creativity of the first creative activities is demonstrated. Pro-c are idea levels of those who acquired expertise and advanced developmentally and strenuously in the creative field. Retrospective interviews were conducted, empirical knowledge was collected at semi-structure interviews and analyses were conducted through text-mining to extract properties of how creativity is demonstrated. The result, common features are negative past experience, search for making elements, research where thinking and experiment are repeated, and reach to, or, conviction/experience of core concept were identified and that process loops. At last, the creative process model of filmmakers’ primary creative activity in the creative industry is presented .
https://ror.org/03frj4r98 
