研究論文
一般廃棄物処理に対する住民選好
：ライフステージによるセグメンテーション
2014 年 37 巻 4 号 p. 30-42
詳細
2014 年 37 巻 4 号 p. 30-42
Aiming to better understand residents' preferences for municipal solid waste management (MSWM) by using life-stage segmentation, we conducted a questionnaire survey targeting Kawasaki city residents (n=1308). The Analytic Hierarchy Process (AHP) was applied to develop a hierarchy structure consisting of the goal (high satisfaction MSWM system), criteria (hygiene, environment, economy, reliability, convenience, and community), and corresponding sub-criteria. The estimated weights of the criteria were compared by age and life-stage. It was shown that prioritized criteria differed across life-stage. For example, young single males didn't have particular preferences, young couples prioritized household hygiene and economy, and young families prioritized the environment and the safe operation of facilities.
By using life-stage segmentation analysis, we should be able to design effective and efficient policy measures to raise the levels of residents' satisfaction toward the MSWM system and their participation in it
