Japanese Journal of Qualitative Psychology
Online ISSN : 2435-7065
A Cultural Perspective on the Role of Makeup in the Different Settings in Japan and the United States Among Japanese Female Students
Ayae Kido
Author information
JOURNAL FREE ACCESS

2011 Volume 10 Issue 1 Pages 79-96

Details
Abstract
This study was designed to elucidate the processes and dynamics underlying the application of cosmetics by women. I conducted semi-structured interviews with nine Japanese women who do and do not use makeup. By applying the Trajectory and Equifinality Model (TEM) to the interview data, I constructed a model of the chronological order makeup acts generated and analysed the influence of society/culture on personal choices. The analyses revealed that women experience two stages ([passive makeup] [voluntary makeup]) in their relationship with cosmetics and that these serve as cues for different cultural situations. These steps also cause "self-reflection about the value and meaning of makeup" and transform a newly acquired habit into a cultivated acts.
Content from these authors
© 2011 Japanese Association of Qualitative Psychology
Previous article Next article
feedback
Top