学校広報活動の改善充実事例 : 自律的学校経営時代における広報活動への取組について(教育経営の実践事例)

抄録

The purpose of this paper is to clarify the present situation of Moji Senior High's public relations and to search into some issues on improving it. Moji Senior High (M. S. H.) is a public school located in north Fukuoka, where this writer worked for four years as a vice principal and principal. S. P. R. is significant in the autonomous school management. We can say that S. P. R. plays an important strategic role in improving a school. M. S. H. is preparing a six-year secondary school system in order to cope with the decreasing number of junior and senior high students all over the prefecture. They must gain a good reputation through their distinctive curriculum to make school successful. In addition, they should make a lot of efforts to have good S. P. R. In short, both of these factors are needed to establish an original and attractive school. So far they have been achieving their expected aims. We can divide the people we target S. P. R. for into three categories. We do it for: (1) our senior high students and their parents. (2) our local junior high students and their parents. (3) the general public around our school. M. S. H. is an example of a school which makes good use of S. P. R., targeting these three groups. (1) They make use of school publications, including school newspapers. They enriched the contents of their school newspaper and increased the number of publications, from one time to three times a year. (2) They improved the quality of their school guidance pamphlet for local junior high students, especially its layout, explanation, and so on. (3) They make use of the mass media, including newspapers and television. They increased the number of newspaper articles about M. S. H. from 5 to 23 a year. That is the most among all of the Fukuoka prefectural senior high schools. The ways in which S. P. R. at M. S. H. can be further improved are as follows; (1) Build up a system of objective evaluation about what they have put into practice. (2) Have all the staff understand the meaning of S. P. R. more clearly. They will be researching ways to progress towards these improvements in the near future.