2002 Volume 21.22 Pages 108-123
This paper describes the results of the intervention experiment about the coordination in a grocery market store. We use the questionnaire researches to the store workers and delegated the social psychologist as the facilitator who worked with them and tried to improve working atmosphere. Results are as follows: 1) Many store workers underestimated the coworkers' work motivations than their own work motivation. 2) Key parameters to improve atmosphere are the work motivation, communication among store workers, and the leaderships to improve atmosphere. 3) As the direct effect of improving atmosphere is emerged to rise the consumers' unit purchase in a store, the workers in the floor where the consumers' purchase are stable are difficult to recognize the effects.
