官製地域SNSが廃止に至る経緯に関する考察

―自治体職員へのインタビュー調査より―

抄録

 This paper aims to investigate the reasons leading to the abolishment of local SNSs. In 2010, there were about 500 local SNSs in Japan, but as of 2014, there are only about 260 SNSs. Furthermore, ac- cording to GLOCOM data for 2014, only about 170 of these are actually utilized. In addition to analyzing this decline, this research is intended to clarify the process which led to the abolition local SNS services. Although there are many existing studies which surveyed only a few areas regarded as successful examples, there is no research done on examples of failed SNSs.

 The author carried out a survey of local government staff about the local SNSs abolition process. The author categorizes the cause of the failures based on this survey. Reasons analyzed include budget screening, the time limit of business stipulated, and competition with existing ICT tools.