p. 104-107
It is getting difficult to make hit music because consumers' tastes are diversifying. Basically, music is a product which we can't foresee the commercial success in advance. In this research, one of the successes in the music business will be shown through the case study on FUNKY MONKY BABYS. And it will suggest the possibilities for the success strategy for the music business by using new technology such as IT and marketing.