抄録
It is broadly perceived that IT Revolution has made much greater impact on our society than the Industrial Revolution did. We observe one of its greatest impacts on changing media, in terms of style and system of reporting and distributing news. IT Revolution has enabled any media to start up new net businesses, and the web has clearly become the center force to speed up the changes. Some of those changes brought negative impacts on our society, such as insider trading and illegal copies of original articles, which deeply hurt public credibility of media. Under such circumstances, CSR has emerged as turnkey solution to recover and enhance the credibility of mass media.
