「埋め込み」アプローチによる訳あり市場の考察（2009）

抄録

This study pays attention to embeddedness approach, and considers what "Evaluation from the consumer" influences WAKEARI market. We investigate the evaluation of "Outlet" in Rakuten Ichiba. In this case, it is thought that "Evaluation from the consumer" carries out the function similar to "embeddedness".