For a long time, it was considered that Japanese popular music would not be received in Western market. However, based on the popularity of Japanese Anime and Manga in overseas market, Japanese popular music became popular lately particularly in Western countries. For example, some Japanese musicians were invited to some conventions in Western countries in these years. This kind of conventions introduce Japanese modern subculture such as Anime, Manga, popular music and fashion to Western consumers and gather over ten thousands people in a few days. Also, there are some music labels in Europe, which specialize J-rock (Japanese rock music). Some J-rock musicians made a contract with one of them and release their music in Europe. Focussing on the business side of the international music business, this paper shows how the development of Japanese popular music in Western market is carried out; mechanism, structure, and network of the music business.
