モバイル・インターネットの構造変化の考察

抄録

This paper provides a grounded framework for analysing business models for mobile-internet services in Japan. Some preceding studies proposed modeling frameworks for analysing and designing the business model from overall point of view. We focus on the point of view of Mobile Network Operator(MNO) who act as a leader of mobile-internet businesses. We propose more simple framework than precedings and plans to apply to business activities of mobile-internet services.