抄録
As a brand-new form of television programmes, reality TV has been circulating worldwide since 1990s. Although there is a wide range of formats, it basically takes a form of game or competition in which ordinary people participate to win a certain prize. The contestants's unexpected reactions and often desperate struggle for the survival under unscripted situations create a sense of 'reality' which has attracted the audience, and has explored a global market for various kinds of reality TV shows. In China too, reality TV is as popular as in other countries. But the reaction to and acceptance of reality TV by the Chinese audience vary according to its type. The present study focuses on three kinds of reality TV introduced into Chinese broadcasting. These are the outdoor survival, the occupation competition, and the talent contest programmes. Then it investigates how their original formats are appropriated to meet the demands of both the authority and the audience, then analyses relationships between the Chinese acceptance of reality televition and the socio-cultural background of contemporary China.
