Abstract
The technology of customer data base we have been using up until now on how to target and best serve our best customers with effective and efficient marketing strategies is now obsolete. The next generation customer data base should be able to read and understand the three relative but different customer base segments, Opinion leader, Adapter, Communicative adapter. It should know how they are tied into each other and also be able to create and successfully bring up an environment where as these three segments can understand and easily relate to each other so they can recognize each others better qualities.
