Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2002 Autumn
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The Benefit Structure Analysis for Product Marketing of Video Games
*Ramon Meguro
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Pages 45

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Abstract
This paper reports the outline and results of the survey concerning the product dissatisfaction of the home-use video game software. By using the method of benefit structure analysis in marketing research, I made the detailed analysis of the needs on the home-use video game software.
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© 2002 by Japan Society for Management Information
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