Abstract
This paper proposes that customer capital should be considered in a closerrelationship to a company's human capital than is now accepted.Particularly with knowledge-basedcompanies, the customer has thepotential to interact more closelywith a firm using information systems.Communication between customers and thecompany used to be conducted throughthe sales staff, but with thetechnological advances brought aboutby the IT revolution, loyal customerscan directly offer innovative ideas, pose questions and even provide answersto other customer's queries, all whichhave the potential to produce what iscalled in this paper:customer derivedrevenue (CDR).
