Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2002 Autumn
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New Product Planning Method using network AHP
*Hironobu Yamaguchi, Naokazu Yamaki, Manabu Sugiyama
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Keywords: AHP, conjoint analysis
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Pages 86

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Abstract
In development of a new product, a specification decision using the conjoint analysis is often made based on the questionnaire from each purchase layer.In this study, the new specification appraisal method by combining with the result of the conjoint analysis and the network type AHP technique is proposed.
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© 2002 by Japan Society for Management Information
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