Abstract
The home care agency business is defined as an intermediary for a client and the service firms in the public care insurance system in Japan. Service is intangible and simultaneous in production and consumption, while the right to consume service is distributed like tangible goods. Concerning this industry we have two perspectives of channel theory in marketing and service marketing theory. The agency manages each channel system and service product mix. We discuss the particular quality control over them. THE commerce area around a facility tends to be regional and localized. I submit some theoretical points and consideration and would research further about the present system mechanism on ground of this paper.
