Abstract
In the distribution industry and the service industry, where the commerce area is localized, business expansion is done by augmentation of shops or business points, often organizing a chain operation either within a firm or beyond a firm. One issue is the chain management task, often called franchising, which is in service marketing theory seen as the service delivery. Another issue is the delivery in electronic medium, seen as the distribution channel for services. So I review and discuss on the concepts of service product, delivery and distribution, referring to information technology and electronic medium. Then genuine distribution concept would be found in existing framework as to the indirect distribution.
