Abstract
The paper proposes the potential of media transformation process (MTP) analysis and design, utilizing the model of Digital=Analog(D=A) transformation cycle. The reality of content distributor and consumer is composed of MTPs such as D/D, D/A, A/A and A/D. The MTP drives the cyclical changes of content forms: object-type, description-type, entity-type and videogram-type. The inner activities of MTP are classified into 5(five) kinds of activities. Applying this conceptual framework, the cases of Pokemon(1996-1998) and cellular phone novel, Deep Love(2000-2004) are analyzed.
