Host: The Japan Society for Management Information
In the electronic commerce, customer's information can be acquired more in detail and accurately. Therefore, the marketing model by which information is used more effectively is necessary. The first purpose of this paper is to confirm the possible application when the RFM analysis is used for the database marketing on EC site. The second purpose actually makes the data base and the marketing system. The system that constructed it makes the list of clients on the retrieval page, and delivers Email in the automatic operation. There is an advantage of the speed of processing in the automation compared with the worn-out way. In addition, it has flexibility in the manual operation.
