経営情報学会 全国研究発表大会要旨集
2010年秋季全国研究発表大会
セッションID: B4-2
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Mobile Payment Industry
Toward a Comprehensive Research Model
*Amoroso Donald L.Magnier-Watanabe Rémy
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Mobile commerce refers to all applications using mobile technology that involves functions such as mobile banking, mobile shopping, and mobile marketing, resulting in contactless payment system. Japan has been developing and integrating such technology into their culture for some time, yet no single comprehensive framework has emerged. Based upon the review of 24 studies on mobile payments, we propose a model as an integrated framework with eleven constructs for mobile payment adoption. We present a case of Japan using the Suica/Pasmo mobile payment system. This research, evaluating various empirical research projects on mobile commerce, and using the case of a Japanese mobile payment system, proposes a comprehensive model consisting of eleven constructs on mobile payment adoption.
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