Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2010 Autumn
Session ID : F1-3
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Host: The Japan Society for Management Information

Economic Rationality Implicated in EDCP (EveryDay Convenient Price) in Convenience Stores
*Ken-ichi KUDO, Yasufumi SARUWATARI
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Keywords: Convenience Store, Pricing Policy, Value of Time
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Abstract

The purpose of this research is to recognize economic rationality implicated in the price of CVS redefined as EveryDay Convenient Price (EDCP).
Value of EDCP can be understood as generalized value adding value of time. The largest value of time CVS provides is freshness by new products. Value of time by long business hours and convenient location might lose its advantage. The rest of time till use by date is not significant as value of time, so clearance sales in CVSs might not supported from the view of economic rationality

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© 2010 by Japan Society for Management Information
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