Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2011 Autumn
Session ID : B4-2
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Host: The Japan Society for Management Information

A website strategy of sports business
A research of Japan's professional baseball websites
*Tetsuro Fujiwara, Hayato Murasawa
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Keywords: Sports Business, Professional Baseball, Website
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Abstract
MLB.com, which is the official site of Major League Baseball in United States and Canada, combined league and all teams' website, has been making profits and sharing them into teams. However, the Japan's professional baseball league and teams have not been so. In this research, we investigated websites of the Japan's professional baseball league and those of all team and compare each from the its use and the strategy of the website. We clarified the strategy of website of Japan's professional baseball organization.
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© 2011 by Japan Society for Management Information
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