Value Co-creation on Service Platform

case study of regional shopping malls by two-layer Agent-Based Simulation approach

Abstract

Platform industries are featured on today's business study. On service science, platforms must get both sides of the market on board, and they enable interactions between different groups of customers and providers. Jean et al (2001) build a model of platform competition with two-sided markets and compare the outcomes with those determinants of price allocation or market structures. The paper's aim is building a business platform model by Agent-Based Simulation, focusing on characteristics of customers and providers. Using the model, it helps platform managers and providers to make decision. We take a case of regional shopping malls.