Analytical Study between the Word-of-mouth and Sales from the Cosmetics Web Site

Abstract

In the era of the Web2.0, it has changed the way of the enterprise advertising. Therefore, in this study, it pays attention to the "word-of-mouth" from the consumers. Concretely, focus on the cosmetic sites, it has been analyzed and considered whether the WOM will be influence to the sales, and how long the time lag will be between WOM and sales. From this research, it must be shown the example of an efficient and effective Internet advertising strategy for the company. Website analysis