Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2011 Spring
Session ID : E3-2
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Host: The Japan Society for Management Information

Effectiveness of Flash Markething in the Restaurant Business
*MAI MIZUMOTO, TOMOYOSHI MATSUDA
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Keywords: Flash Marketing, Coupon, Repeater
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Abstract
Flash marketing is paid to attention as an effective marketing technique while social sphere expands by spread of social media such as SNS,blog,and Twitter.In the current studies,the gourmet genre considered as a genre that has the highest coupon availability.From our investigation,the flash marketing that gets great success in the US may lose the market without some conditions.
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© 2011 by Japan Society for Management Information
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