Abstract
This research clarifies customers' needs for Tokyo Disneyland by using KIP (Kato & Ishikawa's Procedure). KIP uses blog texts as data, gathers customers as market segmentations, and clarifies customers' needs. Blog texts are customers' raw voices but include some irrelative articles for this analysis. So we added data cleaning step to this KIP in the previous research. We add more data, which were got from previous researches, to the initial learning data which we use in the step of data cleaning of this research. From the results of this research, we show how Tokyo Disneyland can gather more customers and what kind of insights we get for managers of other theme parks.
