Abstract
As consumers have been becoming to get a lot of information through social networking services such as “Twitter" and “Facebook", the elucidation of consumer behavior considering the effect of social networking service is required. The purposes of this study are (i) to elucidate the impact of social networks on consumer behavior and (ii) to demonstrate the effective way of advertising. We construct a consumer behavior model considering the effect of social networks with movie market by using multi-agent model. Simulation results show that the impact of social networks on diffusion process varies according to the characteristic of movies. Furthermore we demonstrate the effective time-series allocation of advertising budget in appropriate to the characteristic of movies.
