Abstract
This research attempts to describe the mechanism of R=V coordination business which perform the value creation by assigned the relationship between the products in the real world (physical goods and information as material attributes) and the products in the virtual world (digital information goods through telecommunication networks), and clarify the policy for the growth of performance. Getting the big picture for R=V coordination business, we introduce two viewpoints such as static structure among information (R=V coordination architecture model) and circular structure among activities (R=V coordination circulation model). We explore business cases such as GANZ's "Webkinz", BANDAI's "Japan Professional Baseball Owners League" and COLOPL's "Colony-Na-Seikatsu". Finally, we argue the considerable problems to realize the growth of performance of R=V coordination business.
