The Continuity of Family-Owned Business and the Source of Innovation

Long-time Seller Products and Tradition of Family-Owned Business

Abstract

The products of the food makers do not reach the consumers without containers and wrappings. In other words, the foods have the value as the product by being unified with containers and wrappings. We already made it clear that family-owned business contributed by innovation of food containers and wrappings in comparison with non-family business. The big seller comes out by innovation of containers and wrappings. However, the long-time seller product is not done only by innovation. In this study, the long-time seller of products needs the creation of the new category (Category Innovation). Through the case study of the family-owned business, we clarify it.