Abstract
Development of a new competitive strategy for entering the U.S. Smart grid market was undertaken through market analysis and industry player interviews.
Due to the large US federal government stimulus package for power/smart grid investment of approximately US$48.7 billion (ARRA stimulus package), large business opportunities have emerged which have the potential to drive world economic recovery. However, competition, which is emerging as completely different from existing rivalry, is intensifying on a global scale with entry by ventures and firms from other industries. Accordingly, we found that an innovative and disruptive strategy, beyond a sustainable one that is along the lines of traditional business, is necessary to enter the US market, the forefront of energy innovation.
