Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2012 Spring
Session ID : H1-8
Conference information

Host: The Japan Society for Management Information

Abstract
Study of Effect of TVCM focused from Consumer Behavior
Viewpoint from item and cousumer
*Motoya Suzuki, Takashi Namatame
Author information
Keywords: Comsumer Behaivior, Questionnaire Data, Logistic Regression Analysis
CONFERENCE PROCEEDINGS FREE ACCESS

Details
Download PDF (733K)
Download citation RIS

(compatible with EndNote, Reference Manager, ProCite, RefWorks)

BIB TEX

(compatible with BibDesk, LaTeX)

Text
How to download citation
Contact us
Abstract
In this presentation, we study the effect of TVCM on consumer behaivior by using questionnaire based single source data. Especially, we use the framework of consumer behaivior study, then divide some stages of purchase behavior. Moreover, we discuss who and what kind of items are influenced by TVCM.
Content from these authors
© 2012 by Japan Society for Management Information
Previous article Next article
Favorites & Alerts

Recently viewed articles
Share this page
feedback
 Top