A Methodology for Service Innovation Strategy and it's Gamification for Training

Abstract

The service innovation strategy is indispensable, for a company which want to keep its competitive advantages in a changing market environment. As on the approach for making a strategy, we introduce the innovation architecture, CANVAS and a segmentation-and-targeting tool with the view of resource base view. Moreover, these approaches are gamified and evaluated by linking with SNS. We provide an environment to evaluate strategies, and expect users' learning by gamification.