Abstract
The business challenges of SMEs in the areas affected by the Great East Japan Earthquake is developing new product sales channels. However, the product development and marketing capabilities of SMEs in the disaster affected areas are limit. Collaborations with SMEs in the disaster affected areas and businesses that are in the consumption areas and familiar with consumer trends are essential. Through our research, we have proposed the Great East Japan Earthquake reconstruction assistance exchange and the Tohoku reconstruction product certification mark system.
This paper indicates the challenges in actualizing the business model we are proposing through the questionnaire given to consumers across the country and interviews with local businesses.
