Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2015 Autumn
Session ID : C3-3
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Abstract
A Study on private brand with a focus on groceries in japan
*Koji OsakiNaoki AkamatsuAkihiro NishiharaTetsuma EmmaruShinya NakamiReo Fukuda
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Keywords: PB, NB, Dual Brand
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Abstract
Recently, Studies of Private brand is actively in japan. Especially in groceries, Described obligations of the manufacturer have been established against the background of the case of Agri Foods. It was defined the way of Japan unique private brand.
Therefore, we consider whether has developed how private brand in groceries of Japan.
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© 2015 by Japan Society for Management Information
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