Abstract
The recent spread of the Internet has brought a change in consumers' information behaviors. Consumers began to actively collect information to take advantage of the information equipment. In addition, consumers voluntarily disseminate the collected information. Thus, the role of consumers' information dissemination behaviors in the social information propagation process has been attracting attention.
In this study, using data collected by a web survey, we performed an analysis of factors affecting consumers' information dissemination behaviors. We have focused on classes of consumers' information dissemination behaviors; we analyzed, using bayesian network models, how consumer attributes and types of trigger for information collection are affecting those classes.
