Structure of Social Evaluation about Corporate Disaster Reconstruction Support

Case Study of Tohoku Reconstruction Support Office in NTT DOCOMO

Abstract

As of 2015, in the Tohoku region Pacific Ocean side which has received extensive damage in the Great East Japan Earthquake, it is in the middle stage of reconstruction. While disaster reconstruction is prolonged, how can a company effectively fulfill its social responsibility?
In this case study of NTT DOCOMO, to assist decision making about reconstruction support, it conducted the survey research for Tohoku Pacific Ocean side of the residents. It was to elucidate the causal relationship of social evaluation by multivariate analysis. Then, it considered some control drivers to improve the social evaluation. In addition, based on the results it proposes some ways of reconstruction support that utilized ICT.